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I admit. Before learning about SEO programs and website marketing trade, I was of the opinion that Google was the best thing ever. I Googled anything from human beings, to pictures, to news to obscure gadgets and indiscriminately trusted the results. Then I found out about SEO products and a whole business dedicated to promoting sites, and my beliefs changed. But even before my revelation, having done some reflective analysis, I got an inkling that search engines, Google to boot, know far from all, and pass on to the users even less than what they know.

My search experiences soon convinced me that Flikr is a more comprehensive image search source, that with the help of RSS I can have nice current events coverage without the need to rummage through Google SERPs (rummaging seems more appropriate than Google search), and human search is better handled by Facebook. It seems like every time I look for strange objects on Google, the results are often messy, to put it mildly. Try searching for SEO software and other SEO relevant themes on Google and you are almost prepared to lose your sanity. I mean, seriously, what’s the connection between SEO applications and online education sites or Web casinos? Fortunately, in my disappointment.

So when news of free link building software and the entire field built around it came into my modest worldview, my doubts about domains appearing on P1 of Google grew exponentially. Do they deserve to be there and who is to blame, Google or webmasters using SEO tools. The moral dilemma is vast. Do I stop using my SEO rank checker or do I quit using Google instead? I resolved that I can’t quit Google just yet. At least not till the decent rival enters the game. For now I will keep juggling between Blekko, Google and the above methods to complement the SERP mess that Google is. And, oh,yes, I will keep playing with my SEO software.

To be honest, SEO tools is the reason why people like myself get found online. smart as they are, Google search algos are unlikely to find some no-name dude and index his domain well. In this respect, I remain a strong advocate of SEO products and organic search. If it was all about the cash, the corporate entities would destroy me before I knew it. And there are hundreds of companies on the Fortune roll! But here is something else that irritates me and other backlink checker users, I am confident. There are guys who buy SEO products and use them to sell shoeson casino sites and such. What we see is litter that not only permeates the net but is also highly positioned by Google.

What is the user reaction to this? People search for SEO software reviews and will instead find unrelated search findings. They get disenchanted. So much for the “Internet fairness”. Does this imply that SEO application and service field is harmful? Not necessarily.

The abusers of SEO software have to stop polluting the Internet but it’s like asking hackers to stop cracking the code. The unfortunate thing about it is that black hat SEOs are abusing the prospect to be seen on the Net that is offered to the no-name guy like myself. For now users just have to be patient with them. We can only hope that Google will put more effort into catching the schemers unethically using SEO software, and if Google doesn’t, the competitor Google will.